Built in India, Loved Everywhere: The Royale Touche Story
Royale Touche has been pivotal in redefining the Indian laminate industry's image by focusing on design-led, aspirational products and innovative retail experiences. Expanding into plywood in 2022, the company has strengthened global competitiveness through quality and strong distribution networks. Its export success showcases India's growing role in global surface material markets.
The article chronicles Royale Touche’s significant role in transforming the Indian laminate industry, which evolved from producing basic utilitarian materials to design-centric lifestyle products aligned with global standards. Recognizing the new middle class’s aspirations, Royale Touche emphasized design, quality, and hand-picked finishes. It revolutionized retail by introducing large display galleries enabling customers to visualize laminates in full scale, enhancing design engagement. The brand also built enduring partnerships with distributors, adapting to shifting market preferences and construction cycles. In 2022, Royale Touche entered the plywood segment, expanding its product range in response to growing demand for quality materials in furniture and construction. On the international front, the company focused on meeting stringent quality and consistency standards, boosting Indian laminates' visibility in the global supply chain. The motto “Built in India, Loved Everywhere” reflects the dual achievement of domestic design influence and global market recognition. Royale Touche’s journey mirrors India’s manufacturing story—rooted in craftsmanship and innovation at home, extending its reach worldwide.
