Georgian Competition Agency Urges Regulatory Policy for Agrochemicals and Pesticides Markets

Published By DPRJ Universal | Published on Saturday, 28 February 2026

The Georgian Competition and Consumer Protection Agency has identified artificial demand leading to high prices and excessive consumption in the country's agrochemicals and pesticides markets. To foster a fair market environment, the agency emphasizes the necessity of developing a comprehensive regulatory policy. This initiative aims to address existing market inefficiencies and protect consumers from inflated costs and potential over-usage of these critical agricultural products.

The Georgian Competition and Consumer Protection Agency (GCCPA) has announced that the high prices and excessive consumption observed in Georgia's agrochemicals and pesticides markets are primarily driven by artificial demand. This declaration highlights a significant concern within a crucial sector for the nation's agriculture, where market distortions can impact both farmers' costs and environmental sustainability. The Agency firmly believes that current market conditions are not conducive to a fair environment, prompting an urgent call for intervention.To rectify these issues and ensure an equitable and transparent market, the GCCPA stresses the critical need for the development and implementation of a robust regulatory policy. Such a policy would aim to identify the root causes of the artificial demand, whether through speculative practices, lack of sufficient market competition, or other systemic issues. The elaboration of new regulations would likely involve measures to monitor pricing, control distribution channels, and potentially introduce mechanisms to curb speculative buying or oversupply driven by distorted signals.The Agency's initiative underscores a commitment to consumer protection and fair competition, seeking to safeguard agricultural stakeholders from exploitative pricing and ensure the responsible use of agrochemicals and pesticides. By establishing clear guidelines and oversight, the GCCPA intends to stabilize market dynamics, promote healthier competition, and ultimately benefit both producers and consumers in Georgia's agricultural sector. This proactive stance signals a potential shift towards greater government oversight in strategic economic areas prone to market manipulation.