Honda India Foundation Collaborates with IIT Delhi for Bharat Safety Program on Road Safety Innovation
Honda India Foundation has partnered with IIT Delhi's Atal Incubation Centre to launch the 2.5-year Bharat Safety Program. It aims to support deeptech startups developing affordable technologies focused on two-wheeler safety, including collision prevention, helmet usage, and rider behavior. The initiative aligns with Honda's Vision 2050 goal for zero collisions, providing mentorship and resources to selected startups addressing road safety issues in India.
The Honda India Foundation (HIF) signed a memorandum of understanding with IIT Delhi’s Atal Incubation Centre to initiate the Bharat Safety Program, an innovation-driven startup accelerator focused on road safety for two-wheelers. Spanning 2.5 years, the program seeks to foster deeptech startups creating affordable solutions targeting key areas such as over-speeding, helmet-wearing compliance, collision prevention, rider behavior analytics, and enhanced night-time visibility. During the initial selection phase, 15-20 startups will be shortlisted, subsequently narrowing to five startups for a focused 24-month incubation that includes mentorship, product development, and access to governmental, industry, and academic networks. This initiative marks the first accelerator program backed by HIF exclusively for two-wheeler road safety and is designed to fill urgent safety and infrastructure gaps, particularly in semi-urban and rural Indian regions. HIF, the CSR arm of nine Honda group companies in India, has a long-standing commitment to road safety aligned with its global Vision 2050 goal of zero traffic collisions. IIT Delhi’s Atal Incubation Centre provides an ecosystem connecting startups with investors and policymakers, enhancing the program’s potential to drive impactful safety innovations. The MoU signing was attended by key representatives from Honda India Foundation and IIT Delhi, underscoring a strategic collaboration aimed at significantly reducing two-wheeler accidents through technology and startup innovation.
