How to Structure News Articles in JSON for CMS and SEO

Published By DPRJ Universal | Published on Friday, 21 November 2025

This article explains how to format news articles in JSON for content management systems and search engine optimization. It covers the required and recommended properties for news content in Salesforce CMS, structured data for news publishers using JSON-LD, and best practices for implementing schema markup to enhance search visibility.

The article provides detailed guidance on structuring news articles in JSON format for both content management systems and SEO purposes. For Salesforce CMS, it outlines the necessary JSON properties such as type, urlName, body, title, bannerImage, and excerpt, emphasizing the importance of referencing media content IDs for images. For news publishers, it recommends using JSON-LD structured data in the HTML head, highlighting key attributes like headline, image (with multiple aspect ratios), author (with name and URL), datePublished, and dateModified. The article also references schema.org standards for NewsArticle, including publisher, image, datePublished, and author details. It stresses the benefits of JSON-LD for easier troubleshooting and better search engine understanding, and provides examples of how to implement these structured data snippets for optimal results in Google Search.