India Leads Global Alcohol Growth, Whisky Dominates Market
India recorded the highest growth in total beverage alcohol consumption among 20 global markets for the third consecutive half-year, with a 7% year-on-year rise in volume. Premium categories outperformed, and Indian whisky remained the largest segment. The country is set to become the fifth-largest alcohol market globally by volume.
India has achieved the highest growth in total beverage alcohol consumption among 20 major global markets for the third consecutive half-year period, with a 7% year-on-year increase in volume during the first half of 2025. Premium categories are outperforming overall market growth, and Indian whisky remains the largest segment, driving the sector's expansion. This surge positions India to become the fifth-largest alcohol market globally by volume. The growth is attributed to a young population, rising disposable incomes, and a shift toward premium products. The trend highlights India's unique position as global alcohol consumption declines elsewhere, while demand continues to rise domestically.
