McDonald's India Introduces Millet-Based Menu in North and East Markets
McDonald's India has partnered with CFTRI Mysore to incorporate millets into its menu in the North and East regions, aligning with the Indian government's promotion of millets as a superfood. The company aims to expand its offerings and plans further investments to grow its network in the booming Indian food service market.
McDonald's India is expanding its menu in the North and East markets by introducing millet-based items through a collaboration with the Central Food Technological Research Institute (CFTRI), Mysore. This initiative supports the Indian government's push to promote millets as nutritious superfoods, integrating these nutrient-dense grains into popular fast food offerings. The partnership has resulted in the development of millet-inclusive products such as the 'Millet Bun Burger,' which features multiple varieties of millets. This move reflects a growing global and local trend toward healthier food options. McDonald's India views this as an opportunity to diversify its menu and cater to evolving consumer preferences while planning further investments to strengthen its presence in the rapidly growing Indian food services sector. The millet incorporation not only aligns with health-focused trends but also supports government initiatives to boost millet consumption nationwide.
