Norton Motorcycles to Launch in India by Mid-2026, Leveraging India-UK Free Trade Agreement
Norton Motorcycles, owned by TVS Motor Co, will launch in India by mid-2026, initially introducing the Manx and Atlas models. The Manx range, featuring 1200cc V4 engines, will be manufactured in the UK, while the Atlas adventure bikes will be produced locally in India. The India-UK Free Trade Agreement will facilitate Norton's exports and import of UK-made models to India, supporting the brand's revival and growth plans.
Norton Motorcycles is set to make its Indian debut in the summer of 2026 under the ownership of TVS Motor Company. The brand plans to initially launch new Manx and Atlas models, with the Manx superbikes powered by a 1200cc V4 engine manufactured at Norton's UK facility in Solihull, and the Atlas adventure models produced at TVS’s Hosur plant in India. This strategic production split leverages TVS’ investment of approximately 250 million pounds to revive and modernize the iconic British marque. The launch in India will be supported by the India-UK Free Trade Agreement, allowing favourable trade terms that will help bring UK-manufactured models into the Indian market and boost exports globally. The Manx models, featuring cutting-edge technology such as IMU-based electronics, ride modes, and advanced suspension and braking systems, are slated to launch first in the UK and Europe in early 2025, followed by India and the US. TVS projects selling around 20,000 Norton motorcycles over time. The Atlas series, powered by a 585cc parallel-twin engine and tailored for adventure riding, is expected to be fully localized in India, strengthening Norton's position in both domestic and global markets.
