Wheels India adopts five-pronged growth strategy to boost revenue and exports
Wheels India plans to generate an additional ₹500 crore from international markets focusing on construction equipment and tractors. The company targets growth in five key segments: cast aluminium wheels, windmills, hydraulic cylinders, air suspension, and core automotive components. It aims to maintain export momentum and expand capacity, especially for tractor wheels and windmill components.
Wheels India has outlined a five-pronged strategy to drive revenue growth, targeting ₹500 crore additional business internationally, primarily within construction equipment and agricultural tractor sectors. The strategy focuses on expanding exports and domestic sales in five key segments: construction equipment and tractors wheels, cast aluminium wheels, wind mills, hydraulic cylinders, and air suspension systems. The company has already registered a 20% rise in export revenue and close to 30% growth in its air suspension segment for the first half of 2025, reflecting strong overseas demand. Investments include a new tractor wheels plant in Mambattu, Chennai, expected to start exports within Q3 2025, and significant capital expenditure to expand machining capacity for large windmill castings and hydraulic cylinders. Wheels India also plans cost optimization and working capital improvements to maintain profitability. The growth strategy aims to outpace market growth by strengthening international presence, especially in emerging markets, and focusing on product diversification and capacity enhancement for both domestic and export markets. These efforts are projected to improve key financial metrics such as ROCE and RONW while supporting sustainable long-term performance.
